Welcome to the Gastonia Conference Center
Gastonia Conference Center is a symbol; a sign of the people of Gastonia, North Carolina on the move toward civic, economic, and environmental sustainability. Designed to pay homage to the surrounding architecture and heritage of the area, Gastonia Conference Center is the premier destination for local, regional, and state-wide conferences and events, from metro-Charlotte based corporate meetings, to state-wide conventions, to local and community events, to memorable weddings.
This cutting-edge, 30,000-square-foot technologically advanced and sustainably built conference center is designed to generate business and support the local Gastonia community. The Conference Center accommodates over 450 meeting attendees and 300 for a seated banquet function and features ten separate, purpose-built and distraction-free meeting rooms, event spaces and 5,100 square-foot ballroom. It has already gained recognition as the greater Charlotte region's foremost destination for events of all kinds.
How to Select a Trade Show Design Company
Experience of Designing for the Particular Industry
It is important to know whether the company has designed exhibits for your type of business in the past. It is important for the displays to reflect your type of products and brand identity. Inquire about what materials will work best for your brand, and whether the company has an experienced fabrication team for making quality displays. Tacky and poor quality displays can do much more harm than average displays of fine quality. Ask the company to show samples of their previous work, especially the ones that they have custom made for their important clients.
Can the Company Deliver Outstanding Trade Show Display for a Limited Budget
Sometimes less can be more, and you do not need sophisticated technology to create an outstanding display. It is mostly a question of creativity and skill in designing that can give you outstanding results at very low costs. You can inquire whether the company uses rental inventory, or they use products of their own. Many factors will influence the cost and the price you need to pay. Hence, check out every aspect about the workings of the company, which tells you whether the company is capable of delivering a bright and positive outcome at low costs.
Just because they are at the trade show does not mean they can deliver and have a product or a service with your time. Trade show venues give everyone a shot. They do not forbid anyone from having some floor space unless it is pornographic in nature and perhaps alcoholic. It is your choice to conduct business with a business or an organization that has a position on the trade venue’s floor plan or menu or not.
Will You Be Engaged in the Creative Process?
You might be interested in knowing the designing process of the company every step of the way. The company should be able to convey to you correctly, the methods they will be using for designing your exhibit, how they are going to integrate the product information, brand name, and so on. Secondly, it is important to know if you will you be actively involved in the process.
Some people prefer the company doing the whole thing after they have given the firm some instructions and general idea of what is expected. However, if you are able to spare time from your busy schedule it is better to be involved in the process to obtain the optimum results or the results you have been looking for.
How to Maximize Returns from Trade Show Participation
You Need Clear Objective/s
The first question you need to ask yourself is the reason for participating in a particular trade show. What is the tangible benefit you wish to get from the show? Do want exposure for your brand or do you want to sell maximum product units at the show? Are you looking to develop more contacts for your business, or are you seeking more information about your competition? Only when your objective for participation is clear, you can start working on a plan. You need not develop a complex plan, but you do need some plan, as simply stepping on to the show floor with a collection of freebies is not going to generate any result.
Selecting and Training Your Team
Participating in trade fairs cannot be a one-man show, and you need an efficient team for handling visitors, developing contacts, and giving demonstrations. You will have to select staff members, and allocate responsibilities that suit their talents. You will also have to conduct a few training sessions to get your staff ready before the show. It is important to set goals, and explain to the staff members what is expected of them.
Plan for Developing Contacts
Even though meeting in the virtual world has become quite popular, there is nothing to replace face-to-face interactions. It is important to plan with whom you wish to establish contact and how you are going to achieve this. You may want to find out much in advance, who all are attending the show. Once you have a list, you can contact them through email and arrange for a small meeting during the show. To find out about the people who will be attending, look at the exhibitors list, network with your associates in the industry, and interact with your particular trade association.
Prospects and Conversions
Developing prospects and then converting them to sales will be the main objectives at a trade show. Review your tactics and strategies for acquiring the maximum number of people to your booth. Further, you need to develop more interaction with such prospects that will result in a sale.
Avoiding Common Mistakes with Trade Show Displays and Exhibition Stands
Selecting the Wrong Trade Show
Most businesses are inclined to participate in a trade show just because their competitors are participating. This is not the right approach, as you need to investigate whether the show and venue is right for your business before registering. Consider trade shows and exhibitions that are more focused on your industry.
Not Conveying Value or Solution
Visitors are looking for solutions or something of value in trade shows. Hence, if your stand and displays fails to convey these important points then you are not going to attract much people to your booth. Rather than displaying generic posters or displays that simply provide information about the product, you need to include points that convey solution to a problem or the money your product can save for a business.
Not Investing in Modern Display Technology
Most businesses fail to realize the importance of displays and exhibition stands in attracting visitors. The general outlook is that displays are for informing the visitors about certain things about the product, rather than creating an attraction for the visitors to explore further. For instance, a cardboard poster is much less appealing than a video display, even when the poster is tastefully colored and has attractive design.
Any visitor will be more attracted to see what is going on the screen of a video display rather than read what is mentioned on a poster. Secondly, there are now many new display options involving sophisticated technology of lasers and so on, which make displays even more attractive. If the stalls next to you have invested in such display technology and you have stuck to posters and paper displays, guess where the visitors are going.
Boring Promotional Literature
If by some luck you have managed to attract visitors to your stand, then you should have outstanding promotional literature to kindle their interests in the products and keep it alive. Dull brochures that simply state various features of the product are not going to cut it. You need interest grabbing quotes, and pictures, which will entice the visitor to read further.
How to Find the Right Tenants as a Property Manager
One of the most important duties of the property manager is to conduct a thorough background check on all prospective clients even when other information seems to be in order. According to a recent psychological study, it was found that most people lie about their background and try to hide things. Start with investigating criminal history of the prospective tenant.
Even though breaking the traffic rules is a crime, the property manager has to be concerned about serious crimes. These include drug dealing, robbery, and list of violent crimes. It is also very important to see if the name of the person is listed in the sexual predator or sexual offender lists. It is also possible to find out many things about people by checking their online presence on social networking sites.
Checking rental history of the prospect from past property owners is important; however, this will not always be an accurate pointer. Some property owners or managers have been known to provide a false positive report, simply to get rid of a tenant who has been defaulting on rent payments. Secondly, first-time tenants like students or people from other cities will not have any rental history, and therefore it is best to check their financial background and creditworthiness.
Credit History and Financial Background
Even though it is not easy to maintain a perfect credit history in these hard economic times, property managers should set clear parameters for checking creditworthiness of a person. Ask for credit reports and credit scores, since these are fantastic indicators about the finances of a person. Finances can also be gauged by checking employment history and seeing whether the person holds a bank account. Checking with the individual’s current employer can reveal financial aspects about the person. Tax returns from previous years will also provide useful information about the financial background of the person.
A cleverly designed questionnaire can reveal many interesting things about a person and it is possible to see if the person is lying. If the prospective tenant leaves certain questions unanswered, it should definitely sound the warning bell in those aspects. Here are some important questions that should be included in the questionnaire:
§ Do you have a good credit score?
§ Where are you employed?
§ Do you have a rental history?
§ Do you have pets?
§ Have you ever been arrested?
§ How many individuals are going to live on the property?
§ Are they family members?
§ Are you willing to sign a lease?
§ Do you have a bank account?
§ When are you planning to move in?
§ Do you have any disabilities?
§ Have you ever been evicted from a building?
If the prospective tenant does not know how to answer one or some of these questions or if you receive a form back that has one or many of these questions unanswered, that often is a warning sign. If they refuse to answer some of these questions, a red siren should be going off in your head. Silence does not personify honesty in this case.
The Importance of Corporate Lunches
There is a relaxed atmosphere and yet participants generally keep to the accepted level of decorum. Corporate lunches can leave a lasting impression if they are held at marvelous venues. Apart from hotels, corporate lunches can also be held at Charlotte Metro corporate meeting venues or similar such venues across the country that provide catering facilities.
The corporate lunch can be held for commemorating important events or for celebrating various occasions. Hosting a corporate lunch would be ideally suited for the following occasions:
Promoting Relationships with Business Contacts
Hosting a corporate lunch is the best way for promoting relationships with established business contacts. Many things can be discussed over lunch and it is ideally suited for inviting business associates, bankers, business clients, shareholders, or other business contacts. Such lunches provide an opportunity to maintain contacts as well as improve relationships further.
As a Greeting or Welcoming Event
A business lunch can be hosted for inviting professional or organizational partners who have newly joined the firm. The lunch would be a perfect setting for sharing common interests in a friendly and casual manner, and for introducing the new partners to the employees. Apart from a welcoming event, a corporate lunch can be held for greeting a director or partner of the company who has just returned from some place after closing an important deal. The person will feel appreciated and other employees or partners can know more about the deal during lunch.
After a Meeting or Signing of Contracts
A corporate lunch can also become part of other events such as meetings or signing of contracts. After an important hectic meeting, the lunch provides a casual and comfortable atmosphere for going over the points discussed at the meeting or reviewing the decisions taken at the meeting. Business meetings can cause stress, increase anxiety, and can make participants worried if the discussions have not gone according to the plans.
A hearty corporate lunch provides a good break, for participants to relax and recoup, so that they can continue with the meeting in a much more efficient manner afterwards. If after a business meeting where the participants have managed to sign an important contract, the lunch provides a way of celebrating and relaxing. It certainly helps if the food is good.
Make sure you bring your own pen, perhaps two.